Hello, we are the team behind!
Meet The Founders
Andrew &
Nicholas Renteria
We Build Hospitality from the Inside Out
Real kitchens. Real guests. Real experience. Everything we do is grounded in what works.
They launched their first concept just days before the world turned upside down. What began as a humble pop-up became a crash course in real-world adaptation: shifting formats, evolving health codes, and learning how to build — and rebuild — under pressure.
The Chubasco brothers have worked across every format: trailer, food truck, kiosk, and full-service brick-and-mortar. Each chapter sharpened his instincts and shaped the foundation of how he operates today — with a deep respect for functionality, flow, and guest experience.


Andrew brings a background in culinary development, brand building, and operational systems. Nicholas leads with a calm, grounded approach to leadership and guest experience, keeping the heartbeat of the team strong and steady.
Now, through Behind! Hospitality Group, the brothers help others bring their own visions to life — offering guidance from concept to execution. Whether it’s menus or mood boards, service models or space design, their work is rooted in clarity, consistency, and genuine connection — with guests, with teams, and with the people behind the scenes.
Behind it all — intention, always.
CrumbStack
Web Design & SEO That Drives Real Traffic
More than a pretty homepage—CrumbStack builds digital spaces that perform. From SEO-rich websites to optimized online menus and reservations, we turn clicks into covers. Built for the industry, by people who live in it.
Carta
Menus That Sell, Stories That Stick
Carta blends culinary insight with strategic design to build menus that do more than list dishes—they guide decisions. Whether you’re launching a tasting concept, café, or taquería, we help your guests taste your brand before the first bite.
dseño
Branding With a Backbone
Your brand should do more than look good—it should feel unforgettable. dseño handles logo design, visual identity, tone of voice, and branded assets that actually connect. From neon grit to fine-dining elegance, we translate vibe into visuals.
Xpo
Systems That Keep Up With Your Hustle
Xpo is your ops crew behind the curtain. From FOH training flows to kitchen systems, inventory tools, and scheduling—we streamline your back-of-house so you can lead from the front. Because great food deserves smooth service & so do your guests.
behind!
Some of your favorite concepts
Dahlia Tapas Tequila & Wine
The flagship restaurant & working model for Behind! Hospitality Group.
Boycott Bar
Reimagined UX and presence to breathe new life into a legacy brand—bridging the gap between loyal users and a new digital audience.
behind!
The team behind!–The flagship Dahlia. Designed with clarity and personality to showcase how we build the brands behind the scenes
Chubasco Tacos
Chubasco was the spark—The pilot project that lit the fuse. Raw, loud, and built on bold flavors. The one that proved the hustle had legs.
CrumbStack
Where brand storytelling meets backend strength. CrumbStack creates digital homes for hospitality brands — beautiful, functional, and built to rank.
Project 9
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